The Story Behind Haejin Jewelry
My name is Sue, and I am the founder and designer behind Haejin Jewelry. I’ve spent years immersed in the diamond industry, not just as a buyer or wholesaler, but as a jewelry designer working closely with some of the world’s most respected high end brands. My career took me across the globe, collaborating with retailers, manufacturers, and master craftsmen. I was initially drawn to this industry for the same reason many are, the undeniable beauty and emotional significance of diamonds. There’s something extraordinary about how a single, ancient stone formed over millions of years can mark some of life’s most meaningful moments.
But as I climbed the ranks and worked closely with manufacturers and suppliers, I came face to face with the reality behind the sparkle and the human cost of the natural diamond trade. I could no longer ignore the brutal conditions in which many diamonds are mined, where innocent children and vulnerable communities are forced into labor with no way out.
The final straw came when I learned that the U.S. government was cutting critical international aid programs that provided these very communities with lifelines to survive. I realized that the same people
suffering under the diamond slave trade were also being stripped of what little outside support they had. They were left with no choices, no resources, and no
hope.
I knew I could not continue in this industry unless I did something to change it.
A New Standard of Luxury
That is why I created Haejin Jewelry, a brand built on integrity, beauty, and responsibility. I wanted to offer a better choice that does not sacrifice brilliance, quality, or exclusivity but instead enhances it.
At Haejin, I specialize in the finest lab-grown diamonds, diamonds that are chemically, physically, and visually identical to mined diamonds but without the devastating human toll. Every diamond I offer is of the highest color and clarity, hand-selected for its exceptional brilliance and superior craftsmanship. This is not just an ethical alternative. It is the future of luxury.
Beyond a Purchase, A Movement
When you choose Haejin Jewelry, you are not just buying a diamond. You are investing in change. A portion of every purchase, ten percent of our profits, goes directly toward initiatives that help victims of the diamond slave trade transition to sustainable livelihoods. Real change is not just about stopping unethical mining. It is about creating new opportunities for those who have suffered from it.
I refuse to build success on the misfortune of others. That is why Haejin’s mission is not only to provide the most stunning, exclusive diamonds but also to ensure that every sale contributes to a world where no one
is forced to suffer for luxury.
A Concierge Experience Like No Other
As a Luxury Diamond Concierge, my role goes far beyond selling jewelry. I am here to personally guide you through the entire process of selecting your perfect diamond, from the base setting to the final details, ensuring an unparalleled, one on one experience.
Haejin Jewelry is not just another jewelry brand. It is an exclusive, concierge level service for those who want something truly exceptional, personal, and meaningful. Whether it is an engagement ring, a timeless piece, or a custom design, I will ensure that every moment of your experience is seamless, luxurious, and unforgettable.
I also welcome you to visit and simply have a conversation, whether about your dream ring, your love story, or the world we are trying to change together. At Haejin, jewelry is not just about what you wear. It is about who you are and what you stand for
Haejin, The Meaning of True Brilliance
The name Haejin means "Jewelry Formed by the Sun." Just as the sun gives life to everything it touches, I want Haejin Jewelry to be a force of light, illuminating both beauty and compassion.
Just as the sun nourishes and sustains life, I believe jewelry should do more than decorate. It should uplift, inspire, and create change. The diamonds we wear should bring joy without suffering, beauty without compromise, and meaning beyond materialism.
Luxury with a Purpose
I urge you, whether through Haejin Jewelry or another ethical source, to rethink the traditional diamond industry. Together, we can create a future where luxury and responsibility go hand in hand, where true beauty is not just seen but felt in the choices we make.
If you are looking for an extraordinary, ethically sourced diamond, one that tells a story of love, brilliance, and purpose, I invite you to experience Haejin Jewelry.
Because when you choose Haejin, you are choosing more than a diamond. You are choosing a legacy of beauty, ethics, and change.
Sue, Founder, Haejin Jewelry