Customer Reviews — Haejin Jewelry Williamsburg Brooklyn NYC

Haejin Jewelry is a Brooklyn jewelry studio in Williamsburg creating lab grown diamond engagement rings and fine jewelry with transparency and care. Read verified customer experiences from across Brooklyn and New York City.

5.0 ★ Average
Trusted by couples designing engagement rings in Williamsburg and NYC
Ethical & Transparent
Custom design, clear pricing, and local service

Haejin Jewelry Reviews at a Glance

Haejin Jewelry holds a 5.0-star rating across 37 verified reviews from 26 customers on Google, Yelp, and BBB with zero negative reviews on any platform since founding.

Average Rating5.0 out of 5.0
Verified Reviews37 across Google (23), Yelp (10), BBB (4)
Unique Customers26
Negative ReviewsZero, on any platform, since founding
Most Reviewed ForCustom engagement rings (54% of reviews)
Most Praised QualityPersonal, no-pressure experience (69% mention custom design)
Owner RecognitionSue Kim mentioned by name or role in 88% of reviews
Review PeriodApril 2025 to May 2026 (continuous, no gaps)
Ariana Manzolillo Google Review• 5★ View original

Where do I even begin? Haejin is truly such a magical place, all thanks to Sue and her radiant energy. My (now!!) fiancé and I went to Haejin to look for my engagement ring, and from the very beginning Sue made the entire experience feel so easy, thoughtful, and personal. She helped guide us through the process and somehow brought my dream ring to life even more beautifully than I could have imagined. I went in with an idea of what I wanted, but I still can’t believe how breathtaking my ring is. Sue found the most incredible antique elongated cushion stone — truly the ring I had been searching for my whole life, even in my dreams!! I am endlessly grateful for Sue’s incredible work, her care, her patience, and the love she puts into every detail. She made sure my ring felt absolutely perfect, but most of all, I’m so grateful to have met her. I truly cannot recommend Haejin enough. Thank you for making such a special moment in our lives feel so magical, and for being part of our journey! 🤍

Owner Response – Haejin Jewelry:

Ariana, this absolutely made my day. Working with you and Jeff was such a joy from the very first moment, and I feel so lucky to have shared this part of your journey with you. Finding that antique elongated cushion stone for you was one of those special moments I live for, and seeing it come together into your dream ring meant the world to us. You are family to us now, so please know you are always welcome to come in at any time, even at a moment's notice. Your ring carries a lifetime warranty, and complimentary cleaning is always here for you whenever you want to stop by and make it sparkle. Thank you for trusting Haejin, and for being part of our story too. Congratulations to you both, with so much love. Sue ♡

Reviewer photo Haejin Jewelry Review Williamsburg Brooklyn
Shea Google Review• 5★ View original

Personal care from an expert jeweler. Sue reached out to me directly, helped me design the ring, helped me pick out a diamond, and negotiated on my behalf. I got a great deal for the size and quality of diamond and it’s so beautiful. Honestly couldn’t be happier.

Owner Response – Haejin Jewelry:

Shea, those underwater proposal photos are honestly one of the most beautiful things I've seen all year. Truly. Thank you for sharing that moment with me, and for trusting Haejin to be part of it. The diamond sourcing piece you mentioned is one of the parts of this work I love most. Because I work directly with my supplier network rather than selling out of a showroom case, I can hunt for the exact stone that hits your specs (cut, clarity, color, carat) and then negotiate the price on your behalf. It's how clients end up with a noticeably better diamond for the same budget. Pairing that stone with a custom rose gold setting designed around your vision is exactly the kind of project that makes the studio fun to walk into every morning. Wishing you and your partner a lifetime of moments as beautiful as that one underwater. Congratulations to you both. Sue Haejin Jewelry, Williamsburg Brooklyn

Beth C. Yelp Review• 5★ View original

Sue is absolutely incredible to work with. She helped me create the ring of my dreams--she sourced me a gorgeous stone for a truly amazing deal. Sue involved me in the whole process, so I got to see the stone in person before moving forward, and got a mockup of the design as it was being made. The result is unreal. I'm so happy I went with a caring, in-person jeweler who is invested in getting her clients exactly what they want (for an unbelievable price I might add!!). Local, woman-owned, and realistic pricing...I can't say enough good things about Haejin Jewelry. I have my eye on my next piece already!

Mihir Phatak Google Review• 5★ View original

Sue is the best. She helped us craft the perfect engagement ring step by step, explaining each feature. Unlike other places I visited, it was obvious that Sue really cared about finding what was best for us, and not just trying to sell us the most expensive ring possible. If you go with Haejin you absolutely will not regret it and you will receive something better than you ever could’ve imagined.

Owner Response – Haejin Jewelry:

Mihir, thank you. This is exactly the philosophy I try to lead with, and seeing it described in your own words means everything. So much of engagement ring shopping pushes couples toward the biggest stone or the most expensive setting. I work the other way. My job isn't to sell you a ring, it's to walk you through every feature of a custom engagement ring step by step, explain the tradeoffs honestly, and find what actually fits your vision and budget. Sometimes that means a smaller, better-cut center stone. Sometimes it's lab grown over a natural diamond. Sometimes it's a simpler setting that lets the stone do the work. The right ring is the one you'd choose if you knew everything I know, and getting couples to that point is the whole job. So glad you trusted Haejin with something this meaningful. Wishing you and your partner a lifetime ahead together. Sue Haejin Jewelry, Williamsburg Brooklyn

MG 357 Google Review• 5★ View original

Diana was fantastic.

Owner Response – Haejin Jewelry:

Hi MG, thank you for the lovely words! I wanted to reach out though because I'm Sue and I'm the only person working here. We've never had a Diana on the team, so I think this review might be meant for somewhere else. If you could remove it when you get a chance, that would mean a lot. Thanks again for taking the time! Sue Haejin Jewelry, Williamsburg Brooklyn

Erin Mallare Google Review• 5★ View original

We went to a few places before we found Haejin in Williamsburg. This place is tucked in a residential area never knew there was such a place.. By that point I was honestly a little overwhelmed. I thought picking an engagement ring would be fun but it turned into comparing specs and second guessing everything. And too many decisions! When we walked into this studio it felt cozy and not corporate. We asked a lot of questions about lab grown diamonds and certifications and their craftsmanship and Sue walked us through all the design and stone options. We wanted time because it’s a big investment. We came back multiple times to ask questions and she was so patient in answering our questions. We were thinking of going with the pre made but in the ended decided to design a custom engagement ring and I ended up changing my mind more than once. I wanted something that only I would wear. I was actually kind of surprised at how beautiful the ring came out because I kept adjusting little details along the way. She was surprisingly patient about it all and never made me feel difficult. That meant a lot. The ring feels like something we chose together and took time on. Besides having to go out of our way because this place is not on the main road, the ring came out beautifully!!

Owner Response – Haejin Jewelry:

Erin, thank you so much for taking the time to share this. It means everything to hear the process felt right, even with all the back and forth (which I genuinely loved). You named exactly what I hoped you would feel walking into the Williamsburg studio. It's the opposite of a corporate showroom. Tucked off the main road on purpose. Quiet, unhurried, no pressure to decide on the spot. That's why I work by consultation, so couples can ask every question about lab grown versus natural diamonds, GIA and IGI certifications, SCS-certified recycled gold, and the craftsmanship behind each setting, then come back as many times as they need. Custom engagement ring design is supposed to evolve. Changing your mind along the way isn't being difficult, it's how a ring becomes something only you would wear. Wishing you and your fiancé a beautiful lifetime ahead, and thank you for trusting me with something this meaningful. Sue Haejin Jewelry, Williamsburg Brooklyn

Erin Mallare BBB Review• 5★ View original

We went to a few places before we found Haejin in Williamsburg. This place is tucked in a residential area never knew there was such a place.. By that point I was honestly a little overwhelmed. I thought picking an engagement ring would be fun but it turned into comparing specs and second guessing everything. And too many decisions! When we walked into this studio it felt cozy and not corporate. We asked a lot of questions about lab grown diamonds and certifications and their craftsmanship and Sue walked us through all the design and stone options. We wanted time because it’s a big investment. We came back multiple times to ask questions and she was so patient in answering our questions. We were thinking of going with the pre made but in the ended decided to design a custom engagement ring and I ended up changing my mind more than once. I wanted something that only I would wear. I was actually kind of surprised at how beautiful the ring came out because I kept adjusting little details along the way. She was surprisingly patient about it all and never made me feel difficult. That meant a lot. The ring feels like something we chose together and took time on. Besides having to go out of our way because this place is not on the main road, the ring came out beautifully!!

Erin M. Yelp Review• 5★ View original

We went to a few places before we found Haejin in Williamsburg. This place is tucked in a residential area never knew there was such a place.. By that point I was honestly a little overwhelmed. I thought picking an engagement ring would be fun but it turned into comparing specs and second guessing everything. And too many decisions! When we walked into this studio it felt cozy and not corporate. We asked a lot of questions about lab grown diamonds and certifications and their craftsmanship and Sue walked us through all the design and stone options. We wanted time because it's a big investment. We came back multiple times to ask questions and she was so patient in answering our questions. We were thinking of going with the pre made but in the ended decided to design a custom engagement ring and I ended up changing my mind more than once. I wanted something that only I would wear. I was actually kind of surprised at how beautiful the ring came out because I kept adjusting little details along the way. She was surprisingly patient about it all and never made me feel difficult. That meant a lot. The ring feels like something we chose together and took time on. Besides having to go out of our way because this place is not on the main road, the ring came out beautifully!!

Allen Kim Google Review• 5★ View original

This jewelry store exceeded my expectations in every way. The atmosphere is refined yet comfortable, and the customer service is exceptional. Her jewelry collection features stunning designs. The quality and craftsmanship are clearly top-tier. I appreciated how transparent they were about materials, pricing, and care instructions. If you’re looking for a trustworthy jeweler with beautiful, high-quality pieces, this is the place to go.

Owner Response – Haejin Jewelry:

Allen, thank you. "Refined yet comfortable" is exactly the balance I work toward in the studio, and reading that back from a client genuinely made my week. Transparency is non-negotiable for me. When you're investing in a piece of fine jewelry, you should know exactly what you're getting: where the gold comes from (I use SCS-certified recycled gold across the collection), how the diamond was graded and certified, the honest tradeoffs between settings, and how to care for the piece so it stays beautiful for decades. I'd always rather walk you through a longer conversation than have you wonder later why something cost what it did. The Williamsburg studio was designed for exactly this kind of slower, no-pressure browsing, whether you're picking from the existing collection or starting a custom piece. So glad it landed for you, and thank you for trusting Haejin. Sue Haejin Jewelry, Williamsburg Brooklyn

angelly torres Google Review• 5★ View original

Haejin jewelry has an amazing selection of jewelry! I was looking for a pair of earrings and found the perfect piece. The stone that I choose is perfect , the staff was patient and helped me find something that fit my budget without being pushy and at the end what I ended buying it was absolutely the best option and absolutely love it. Highly recommend if you are looking for unique, high-quality jewelry. the staff was incredibly knowledgeable and courteous. The jewelry looks stunning, and the quality of work is outstanding. I felt very valued as a customer and will definitely return for future needs!

Owner Response – Haejin Jewelry:

Thank you so much, Angelly, for your thoughtful and kind words. It truly means a lot to us. At Haejin Jewelry in Williamsburg Brooklyn, we always want every client to feel comfortable, informed, and never pressured. Finding the right piece should feel exciting and personal, not overwhelming, so we are really glad you felt supported throughout the process. We take pride in offering unique, high quality jewelry and helping our clients choose pieces that match both their style and budget. Your experience is exactly what we hope every customer in Brooklyn and New York City feels when they walk into our store. It means a lot to hear that you love your earrings and felt valued. We look forward to welcoming you back to Haejin Jewelry for your next piece.

Angelly Torres BBB Review• 5★ View original

Haejin jewelry has an amazing selection of jewelry! I was looking for a pair of earrings and found the perfect piece. The stone that I choose is perfect , the staff was patient and helped me find something that fit my budget without being pushy and at the end what I ended buying it was absolutely the best option and absolutely love it. Highly recommend if you are looking for unique, high-quality jewelry. the staff was incredibly knowledgeable and courteous. The jewelry looks stunning, and the quality of work is outstanding. I felt very valued as a customer and will definitely return for future needs!

Pierre Schumacher Google Review• 5★ View original

Sue is the absolute best. I went for an engagement ring and she guided me, explained all the different options, we iterated together to find something which my partner would like and then she manufactured our dream ring for us. The diamond is of extremely high quality which is honestly hard to find. Sue is incredibly warm and kind and I can only recommend anyone to go to her. My fiancée immediately said yes and she thinks the ring is „just perfect“

Owner Response – Haejin Jewelry:

Pierre, thank you so much for your kind words. It truly means a lot that you trusted me to create such an important piece. Designing a custom engagement ring is always a collaborative journey, and I’m so happy we were able to bring your vision to life together. Your attention to detail and care for your partner really showed throughout the process. At Haejin Jewelry in Williamsburg, Brooklyn, my goal is always to offer exceptional craftsmanship and high quality diamonds while making the experience personal and meaningful. Hearing that your fiancée loves the ring and said yes is the best outcome I could hope for. Wishing you both a lifetime of happiness and love, and I hope to see you again for future milestones.

Edward Lee Google Review• 5★ View original

We checked out a few different places before finding Haejin Jewelry in Williamsburg and by then I was honestly getting pretty frustrated with the whole engagement ring process. A lot of stores felt pushy or just overly salesy. This place was a different experience. No pressure. She just sat down with us and actually explained things. I learned more about lab grown diamonds in that first visit. She broke down certifications, pricing, and what actually matters when picking a stone in a way that made sense. We ended up designing a custom engagement ring in recycled 14k gold, and it was really cool being involved in the process instead of just picking something out of a case. The ring feels like ours, not something massproduced. If you’re looking for engagement rings in Brooklyn and don’t want the typical big store experience this is the place. The craftsmanship is top tier.

Owner Response – Haejin Jewelry:

Thank you so much, Edward. We truly appreciate you taking the time to share your experience with Haejin Jewelry. We are so glad you found us here in Williamsburg Brooklyn. Our goal is to offer a different kind of engagement ring experience where clients can explore options without pressure and actually understand lab grown diamonds, certifications, and pricing from the very first visit. Designing a custom engagement ring in recycled 14K gold is such a meaningful process, and it means everything to us that the ring feels personal and truly yours. That is exactly what we hope to create for every client looking for engagement rings in Brooklyn. For anyone searching for a custom engagement ring, lab grown diamonds, or a more thoughtful jewelry experience in Brooklyn or New York City, we are honored to be part of that journey. Thank you again for trusting us with such an important moment and for your kind words about our craftsmanship. We look forward to seeing you again.

Edward L. Yelp Review• 5★ View original

We checked out a few different places before finding Haejin Jewelry in Williamsburg and by then I was honestly getting pretty frustrated with the whole engagement ring process. A lot of stores felt pushy or just overly salesy. This place was a different experience. No pressure. She just sat down with us and actually explained things. I learned more about lab grown diamonds in that first visit. She broke down certifications, pricing, and what actually matters when picking a stone in a way that made sense. We ended up designing a custom engagement ring in recycled 14k gold, and it was really cool being involved in the process instead of just picking something out of a case. The ring feels like ours, not something massproduced. If you're looking for engagement rings in Brooklyn and don't want the typical big store experience this is the place. The craftsmanship is top tier.

Edward Lee BBB Review• 5★ View original

We checked out a few different places before finding Haejin Jewelry in Williamsburg and by then I was honestly getting pretty frustrated with the whole engagement ring process. A lot of stores felt pushy or just overly salesy. This place was a different experience. No pressure. She just sat down with us and actually explained things. I learned more about lab grown diamonds in that first visit. She broke down certifications, pricing, and what actually matters when picking a stone in a way that made sense. We ended up designing a custom engagement ring in recycled 14k gold, and it was really cool being involved in the process instead of just picking something out of a case. The ring feels like ours, not something massproduced. If you’re looking for engagement rings in Brooklyn and don’t want the typical big store experience this is the place. The craftsmanship is top tier.

this is Roque Google Review• 5★ View original

This is the place to go! Sue will make sure you find the perfect ring. She is awesome

Owner Response – Haejin Jewelry:

Thank you so much for the kind words. I truly appreciate you taking the time to share your experience. Helping clients find the perfect engagement ring is what we love most at Haejin Jewelry in Williamsburg, Brooklyn. We focus on personalized guidance, transparency, and thoughtfully crafted lab-grown diamond rings so every piece feels meaningful and lasting. It was a pleasure working with you, and I’m so glad you enjoyed the process. Thank you again for trusting us, and you’re always welcome back. Haejin Jewelry | Williamsburg, Brooklyn, NYC | Ethical lab-grown diamond engagement rings & sustainable fine jewelry

Biggs Google Review• 5★ View original

Owner Response – Haejin Jewelry:

Thank you so much! We’re thrilled you had a wonderful experience with Haejin Jewelry in Williamsburg, Brooklyn. Every piece in our lab grown diamond engagement ring and fine jewelry collection is handcrafted with love, sustainability, and transparency right here in New York City. Our mission is to bring ethical luxury to Brooklyn and NYC couples who value honest craftsmanship and timeless design. Whether you visit our Skillman Avenue studio in Williamsburg or shop online, you’ll always find locally made, conflict-free jewelry that reflects your story and values. Your review helps more people discover Haejin Jewelry, Brooklyn’s trusted destination for lab grown diamond rings, wedding bands, and custom fine jewelry. With gratitude, Haejin Jewelry | Williamsburg, Brooklyn, NYC | Ethical lab grown diamond engagement rings & sustainable fine jewelry

Alejandro B BBB Review• 5★ View original

Great jewelry store! *** (the owner) helped me with an engagement ring. She was informative and transparent around the process and helped me design a beautiful engagement ring for a good price.

Reviewer photo Haejin Jewelry Review Williamsburg Brooklyn
Lauren C. Yelp Review• 5★ View original

Sue is the best! My boyfriend (now fiance) found her shop right in our neighborhood and we visited to look at engagement rings. I had no idea what I wanted but Sue helped guide and educate me. She encouraged me to take my time in my decision as it was a big one! I didn't see the final creation until I was proposed to and I was blown away. Truly exactly what I wanted. I am so happy with my experience (and my ring) and will definitely be back for more jewlery. I am also so happy to support a small business in my neighborhood.

brian l. Yelp Review• 5★ View original

I was nervous about ordering an engagement ring online especially from a small business. Its not something you buy everyday and I wasnt sure if it would look the same in person. The price seemed reasonable so I ordered knowing they have a return policy. I figured I can drive to the location to get it returned or use their prepaid return label if anything doesnt seem right. I bought the semi set engagement ring for my fiancee with a 1.4 carat round diamond that came with GIA certification. The ring and especially the diamond price was more affordable than the big box brands.. I was worried it would look different but when the box arrived it was surprisingly better than what I expected. Most importantly my finances loves the ring. Overall I had a good experience here! My fiancee and I might visit their store some day.

Reviewer photo Haejin Jewelry Review Williamsburg Brooklyn
Brent O. Yelp Review• 5★ View original

I highly recomend Haejin Jewelry because I bought the perfect engagement ring here. The owner is patient, friendly, & knowledgeable about diamonds when it comes to color, cut, and clarity. We went over all the details about what I was looking for in a diamond ring: I was able to select the diamond, band, and side pieces to make the perfect ring. The price was affordable and my fiancee loves her ring from Haejin Jewelry.

Robert K. Yelp Review• 5★ View original

great service! I liked my experience. give them a try if you need some jewelry! They also had great wedding bands

Reviewer photo Haejin Jewelry Review Williamsburg Brooklyn
Alex L. Yelp Review• 5★ View original

I don't usually leave reviews but I had such a great experience at Haejin Jewelry I felt like I should share. I've been to a bunch of jewelry stores over the past few months and honestly most of them felt pushy or way overpriced. Haejin was completely different. Sue helped me pick out a lab grown diamond ring and she was super patient. No pressure at all. She actually told me to take my time and not to buy until I was ready which I really respected. You can tell she cares about quality. She said she personally checks every diamond before it goes in the case and only carries high color high clarity stones like DEF. She also answered all my questions about returns and how to take care of the diamond. The ring I got was exactly what I wanted and the price was really fair for the quality. I'll definitely be back when I'm ready for my next piece.

Vivian J. Yelp Review• 5★ View original

A New Sparkle for the Soul - Thank You, HaeJin Jewelry! I visited HaeJin Jewelry, which just opened this month, to celebrate something special: myself. No anniversary, no milestone--just a personal reminder that joy, growth, and self-love are more than worth celebrating. From the moment I walked in, the experience was warm, empowering, and refreshingly genuine. Sue, the owner at HaeJin Jewelry made me feel completely at ease. She listened, asked thoughtful questions, and guided me toward pieces that reflected me--no pressure, no rush. Her diamond selection is stunning, with options that feel both luxurious and attainable. I found a piece that was effortlessly elegant, full of personality, and at a price that made sense. High quality without the high markup? Freak yes, please. Wearing my new diamond feels like wearing confidence. It's not just jewelry--it's a daily reminder that I'm worth celebrating. Will definitely be coming back here for my personalized cross necklace. If you're a woman who's ready to treat herself, just because, do yourself a favor and visit HaeJin Jewelry. You don't need a reason. You are the reason.

Henry G. Yelp Review• 5★ View original

I bought my daughter a stunning pair of 1ct lab-grown diamond earrings, and Sue was absolutely wonderful to work with. She was incredibly knowledgeable and took the time to thoroughly explain the differences between lab-grown and natural diamonds. Her passion truly shines through, and her mission statement is just as inspiring. I'll definitely be returning!

Reviewer photo Haejin Jewelry Review Williamsburg Brooklyn
Lauren Cuervo Google Review• 5★ View original

Sue is the best! My boyfriend (now fiance) found her shop right in our neighborhood and we visited to look at engagement rings. I had no idea what I wanted but Sue helped guide and educate me. She encouraged me to take my time in my decision as it was a big one! I didn't see the final creation until I was proposed to and I was blown away. Truly exactly what I wanted. I am so happy with my experience (and my ring) and will definitely be back for more jewlery. I am also so happy to support a small business in my neighborhood.

Alejandro Borgonovo Google Review• 5★ View original

Great jewelry store! Sue (the owner) helped me with an engagement ring. She was informative and transparent around the process and helped me design a beautiful engagement ring for a good price.

Owner Response – Haejin Jewelry:

Thank you so much, Alejandro! It was such a joy helping you design your engagement ring here at Haejin Jewelry in Williamsburg, Brooklyn. Our small woman-owned studio is dedicated to creating sustainable, lab-grown diamond engagement rings and fine jewelry for New York couples who value transparency, craftsmanship, and ethical sourcing. We love sharing our passion for modern design and helping clients discover that a lab-grown diamond offers the same brilliance and beauty as a mined stone without the environmental cost. We’re so grateful you trusted us for something as meaningful as your engagement ring. Knowing you found the process informative and the final piece beautiful means the world to us. Congratulations again on your engagement; may this ring always remind you of love, integrity, and the spirit of Brooklyn artistry. Haejin Jewelry | Williamsburg, Brooklyn, NYC | Ethical lab-grown diamond engagement rings & sustainable fine jewelry

Ale Borgonovo Google Review• 5★ View original

Mariah Ore Google Review• 5★ View original

I love this place. Sue, the owner, is so attentive and kind and is a talented designer. She helped me choose a wedding band that goes with my unique engagement ring and also resized some of my other rings for me. Would recommend her to anyone who wants a special experience selecting jewelry.

Owner Response – Haejin Jewelry:

Thank you so much for your kind words. It truly means the world to us. At Haejin Jewelry, we believe that choosing or resizing a piece of jewelry, especially something as meaningful as a wedding band, should feel personal, warm, and memorable. We're so glad you felt cared for and supported throughout the process. Thank you again for your support!

Robert Kulstad Google Review• 5★ View original

Amazing service!

Owner Response – Haejin Jewelry:

Thank you, Robert! It was a pleasure assisting you, and we’re so glad we could help with your piece. We truly appreciate your kind words and look forward to welcoming you again.

Matt Thomas Google Review• 5★ View original

Sue was great and incredibly helpful!

Owner Response – Haejin Jewelry:

Thank you so much for your kind words! It truly means a lot. At Haejin Jewelry, we care deeply about creating a warm, honest experience, and I'm so glad I could help. If you ever need anything, whether it's a special gift or just questions about jewelry, we're here for you. Thank you again for your support!

Soota Smoke Inc Google Review• 5★ View original

Shopping for an engagement ring was honestly overwhelming. We visited a bunch of big name stores, but they all felt the same. The prices were sky high, the sales pitches felt forced, and none of the designs felt like us. I was ready to give up until we found Haejin Jewelry. Even before we stepped inside, I had a few phone calls with Sue. From the very first conversation, I could tell she was different. She wasn’t trying to sell me anything. She was patient, clear, and genuinely informative. She explained how to choose the right diamond, what lab grown diamonds really mean, and why their gold is ethically sourced only from approved suppliers in the United States. That kind of honesty was something I hadn’t experienced anywhere else. When we finally visited, Sue greeted us with warmth like we had known each other for years. She walked us through everything, from diamond quality to custom design options to pricing. And the price was lower than anything we had seen at the big stores. What stood out more was how she made us feel. There was no pressure at all. It felt like she truly cared about us being happy, not about closing a sale. There was a moment when my girlfriend didn’t love the first version of the ring. I thought it would turn into a whole ordeal, but Sue didn’t even hesitate. She smiled and offered to redo the ring. She made the changes with no extra charge. That kind of response said everything about her integrity. She also told us that if we ever want to redesign the ring, Haejin offers a seventy percent diamond value guarantee toward the new one. We ended up resizing the ring twice, and each time Sue made the process smooth and stress free. No awkwardness, just care and precision. When we left, my fiancee was glowing. I felt at peace knowing we made the right choice. Parking can be a bit tough, so plan a little extra time if you are driving. Highly recommend visiting if you are shopping for a ring.

Edward Kang Google Review• 5★ View original

Great selection and fair prices. The owner took her time to help me select the perfect gift within my budget and I left a happy customer. Will definitely be back!

Owner Response – Haejin Jewelry:

Thank you so much for your kind words! We're thrilled to hear you found the perfect gift and had a great experience at Haejin Jewelry. It was truly a pleasure helping you, and we look forward to welcoming you back anytime!

Reviewer photo Haejin Jewelry Review Williamsburg Brooklyn
Alex Lee Google Review• 5★ View original

I don’t usually leave reviews but I had such a great experience at Haejin Jewelry I felt like I should share. I’ve been to a bunch of jewelry stores over the past few months and honestly most of them felt pushy or way overpriced. Haejin was completely different. Sue helped me pick out a lab grown diamond ring and she was super patient. No pressure at all. She actually told me to take my time and not to buy until I was ready which I really respected. You can tell she cares about quality. She said she personally checks every diamond before it goes in the case and only carries high color high clarity stones like DEF. She also answered all my questions about returns and how to take care of the diamond. The ring I got was exactly what I wanted and the price was really fair for the quality. I’ll definitely be back when I’m ready for my next piece.

Owner Response – Haejin Jewelry:

Thank you so much for taking the time to share your experience, especially since you don’t usually leave reviews. It truly means a lot to us. We’re so happy to hear that your visit to Haejin Jewelry felt different in the best way. Creating a space where people feel comfortable, respected, and never pressured is something we care deeply about, and it’s wonderful to know that came through in your visit. It was a pleasure helping you find the perfect lab grown diamond ring. We’re proud to stand behind the quality of our pieces and are so glad you appreciated the care we put into every stone we select. Can’t wait to welcome you back when you're ready for your next piece! Until then, thank you again for your kind words. They really made our day.

Reviewer photo Haejin Jewelry Review Williamsburg Brooklyn
Vivian Jung Google Review• 5★ View original

Bought my son a gold chain (his very first). He loves it! I also bought a several pieces from her and I loved each and every one! from my diamond stud earrings and diamond ring! I am super happy with Sue and her collection! Minority, woman owned, AND ethical! Yes, please! ♥️

Owner Response – Haejin Jewelry:

Thank you so much for this amazing review! We had so much fun helping you pick out your son’s first gold chain and it makes us so happy to hear that he loves it. It was also such a joy finding the perfect diamond stud earrings and ring with you. Your energy and enthusiasm made the whole experience even more special. We’re truly grateful for your support of a minority, woman owned, ethical business. Can’t wait to see you again for your next piece!

Henry Google Review• 5★ View original

I bought my daughter a stunning pair of 1ct lab-grown diamond earrings, and Sue was absolutely wonderful to work with. She was incredibly knowledgeable and took the time to thoroughly explain the differences between lab-grown and natural diamonds. Her passion truly shines through, and her mission statement is just as inspiring. I’ll definitely be returning!

Owner Response – Haejin Jewelry:

Thank you so much for your beautiful review, it truly warmed our hearts. It was such a joy helping you find the perfect gift for your daughter, and we’re so honored to be a small part of such a meaningful moment. Knowing that you felt informed, cared for, and inspired by our mission means everything to us. We pour our heart into every piece, and hearing this reminds us why we do what we do. Thank you for your trust and kindness. We can’t wait to welcome you back again soon.

Jhon Rengifo Google Review• 5★ View original

Korean Owned business! Owner is a sweetheart, very thorough to details! Wife is super happy with the product! Thank you so much! Highly recommend!

Owner Response – Haejin Jewelry:

Thank you so much for your kind words and for being our customer! We're truly grateful for your support. It means the world to us that your wife is happy with the product, bringing joy through our work is what we strive for every day. We hope to see you again soon!

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