Engagement Rings for South Asian Families in Edison
You already know what Oak Tree Road has to offer. Rows of gold shops, familiar faces, and the same inventory everyone else is looking at. But the ring you want might not be sitting in a display case on the boulevard. It might be something you design from scratch, with a jeweler who listens first and builds second.
Haejin Jewelry. A woman-owned studio in Williamsburg, Brooklyn. Lab-grown diamonds, recycled gold. Worth the drive from Edison.
Why Haejin Jewelry
Beyond Oak Tree Road
The jewelry shops on Oak Tree Road serve the community well for traditional gold pieces. But for a modern engagement ring with a lab-grown diamond, you deserve a different experience. One where you sit down privately, explore designs at your own pace, and walk out with something nobody else has.
Lab-Grown Diamonds, Real Savings
Every diamond in our studio is lab-grown, IGI certified, and conflict-free. You get the same brilliance and durability at 40-60% less than mined diamonds. Many Edison families use the savings to get a larger stone or put more toward the wedding celebrations.
A Jeweler Who Understands
Sue Kim has designed rings for South Asian couples from Edison, Iselin, and across Central New Jersey. She understands the engagement traditions, the role of gold, and the importance of getting the ring right for both families. She'll sit with you one-on-one and build exactly what you're looking for.
The Drive from Edison
Our studio is in Williamsburg, Brooklyn, about an hour from Edison via the Holland Tunnel. Many Edison and Iselin families make the trip because they want something custom that they can't find on Oak Tree Road. When you arrive, it's just you and Sue Kim, the founder and designer. No salespeople, no crowds, no rush. Every ring is made to order in recycled 14K or 18K gold, set with IGI-certified lab-grown diamonds. We recommend booking a private appointment so we can dedicate the full session to you. Street parking is available near the studio.
Engagement Rings
Every ring is made to order in our Brooklyn studio. Your diamond, your metal, your size. Nothing pulled from a display case.
Wedding Bands
Or design your own. Width, profile, metal, texture, engraving. 9 dimensions, infinite combinations.
Related Pages
Frequently Asked Questions
What Our Clients Say
"Personal care from an expert jeweler. Sue reached out to me directly, helped me design the ring, helped me pick out a diamond, and negotiated on my behalf. I got a great deal for the size and quality of diamond and it's so beautiful. Honestly couldn't be happier."
"I had no idea what I wanted but Sue helped guide and educate me. She encouraged me to take my time in my decision as it was a big one! I didn't see the final creation until I was proposed to and I was blown away. Truly exactly what I wanted. I am so happy to support a small business in my neighborhood."
"Unlike other places I visited, it was obvious that Sue really cared about finding what was best for us, and not just trying to sell us the most expensive ring possible. If you go with Haejin you absolutely will not regret it and you will receive something better than you ever could've imagined."
"She helped me create the ring of my dreams. Sue involved me in the whole process, so I got to see the stone in person before moving forward, and got a mockup of the design as it was being made. The result is unreal. Local, woman-owned, and realistic pricing...I can't say enough good things about Haejin Jewelry."
"She guided me, explained all the different options, we iterated together to find something which my partner would like and then she manufactured our dream ring for us. Sue is incredibly warm and kind and I can only recommend anyone to go to her. My fiancee immediately said yes and she thinks the ring is 'just perfect.'"
"From the very beginning Sue made the entire experience feel so easy, thoughtful, and personal. She found the most incredible antique elongated cushion stone. Truly the ring I had been searching for my whole life, even in my dreams!! I truly cannot recommend Haejin enough."
37 five-star reviews on Google and counting. Read all reviews →
What the Press Says
“What Kim has built in Williamsburg is rare in the jewelry industry: a studio where a couple can design a ring from scratch, select a certified diamond, and walk out spending less than they planned, all without stepping foot on Madison Avenue.”
The Brooklyn Daily Eagle, founded in 1841, is Brooklyn’s oldest continuously published newspaper, covering culture, community, and business in the borough for over 180 years.
Your traditions. Your ring. Worth the drive.
Book a private appointment at our Williamsburg studio. Plan your visit, bring your family, and design something that Oak Tree Road cannot offer.
Haejin Jewelry · 123 Skillman Ave STO, Williamsburg, Brooklyn, NY 11211 · Tue, Thu, Fri 11am-5pm · Sat 11am-6pm · Sun 11am-4pm · By appointment